Peter's Story - Timeline

• 1965 - The year I was born.
• 1970 - The year I claim to have been born!
• 1987 - The pyjama game starts on my mom's dining room table.
• 1988 - PJs sold in every big department store in Australia.
• 1990 - First mail order PJs reaching the 4 corners of the globe.
• 1992 - Won Australian designer of the year.
• 1996 - Delightfully astute American buyers discover my fab PJs.
• 1997 - My beloved Penelope arrives on the scene and becomes my brand mascot.
• 2000 - Join Australian retail giant The Just Group.
• 2004 - My first standalone store opens to instant celebrity sucess.
• 2005 - Sadly Penelope goes to doggy heaven.
• 2006 - Feeling a little Angelina Jolie I adopt 2 new furry friends betty and butch.
• 2007 - I celebrate 20 years of sleeping around!.
• 2008 - California dreaming... Peter Alexander launches in the US.